Apple TV+ shows come to life in Apple Store The Grove

Apple retail stores are constantly being used to promote Apple TV+ shows and movies, but now the company is taking a more aggressive (and fun) approach. Some of Apple TV+’s most popular shows, like Severance and Ted Lasso, now come to life in Apple Store The Grove.

Apple Store Grove, located in Los Angeles and completely redesigned last year, now features an area with multiple Apple TV+ show pop-ups. José Adorno from was there to bring us some great photos of this special event.

Featured Shows: The Afterparty, Schmigadoon!, Pachinko, Ted Lasso, The Morning Show, WeCrashed and Severance.

Each popup has show-related features. For example, the “Morning Show” pop-up has a stand and backdrop used in the series so that everyone can take a photo as the hosts of the show. Visitors can also buy food such as pretzels and ice cream from pop-ups.

There are also special QR codes everywhere to redirect users to the show page in the Apple TV app.

This isn’t the first time Apple Store Grove has promoted Apple TV+ in a special way. Last year, the Ted Lasso cast was there for a Q&A on the store’s opening day. Apple also gave away exclusive Ted Lasso stickers to customers.

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You can check out more photos from the Apple TV+ event at the Apple Store Groove below, which runs until the end of the month: